Employees are the face of an organization, representing the institution with customers, clients, family, friends and even strangers.
Employees should become advocates and ambassadors for a company. They should know the company’s vision, its key messages, and its objectives and priorities. Especially during a transformation, culture change or merger, employees become critical to the success of these events.
An important aspect of employee communications involves an organization’s leadership. So executive communications becomes a critical element to the strategy.
Repeating the message consistently over time through multiple channels is the only way to ensure that employees hear – and understand – you. Just because one weekly CEO email is distributed, or one Town Hall is conducted, doesn’t ensure that the message has insinuated itself into the fabric of a company.